Editorial

How To Make Purchases in The Online Store?

Today, shopping online is as natural as using a cell phone or email. In the online store you can buy almost any product – from a book to an expensive TV. More and more often, instead of wasting our precious time on exhausting trips around the city for the right product, we turn to online stores, where shopping is not only convenient, but also profitable. Online store prices are usually 25-30% lower than a traditional retail chain, add to this unspent money on gasoline or public transport. Significant savings for your budget.

However, despite such significant advantages of the online store, there are users who are still skeptical about this type of purchase of goods. For those who decide to buy something in an online store, but have some doubts, we will give some useful tips on how to make a purchase in an online store and not be disappointed.

Tip 1: Choose your online store carefully

Experts advise to make purchases on the Internet only in specialized stores. Where they sell one type of product, for example, only perfumes,headless guitar, household appliances, or auto parts. In this case, you can protect yourself from possible errors. To get started, explore several online stores that specialize in the product you need and are represented in your city. A good and reliable online store should have the following features:

  • An online store should be presented on the Internet to the maximum: go to the sites of online directories, virtual shopping centers; type key queries (for example, “perfume” or “online perfume stores”) in the search engines and look at what positions the store you have chosen is located.
  • On the website of the online store, there must be contact information – phone number, email address, and the name of the legal entity, indicating the TIN, PSRN and legal address. A stable and decent online store has nothing to hide;
  • A self-respecting online store will try to make its site as informative as possible for the buyer: such a site can contain not only detailed descriptions of goods, but also information about manufacturers, interesting articles on relevant topics, advice on choosing goods, reviews, news, etc.

In general, when choosing an online store, trust your intuition: if an online store looks doubtful in your opinion, then most likely it is.

Tip 2: Before making a purchase in an online store, it is better to find this product in a traditional retail store

If you want to purchase an unfamiliar product or a product that requires evaluation (for example, perfumery) via the Internet, it is advisable to first find it in an offline store. Firstly, you will get acquainted with the goods “live”, and secondly, compare prices and decide where it is more profitable to make a purchase.

Tip 3: Check out the terms of delivery of goods

Shipping terms may vary from store to store. Some deliver goods by mail (mainly when delivered to the regions), others – through couriers. Delivery can be paid and free (i.e., already included in the purchase price). The most convenient of course is courier delivery. In this case, the goods can be delivered on the day of the order. But first, you still need to familiarize yourself with the terms of delivery on the website of the online store, or by phone, and find out: the method, cost and terms of delivery of goods.

Tip 4: Choose the most reliable payment methods for goods

The possibilities of paying for goods via the Internet today are also very diverse: this is cash payment to the courier, this is a cashless payment, as well as electronic money etc. If the online store is located in your city, then it is better to choose cash payment to the courier – there are no risks of losing your hard-earned money, and there is an opportunity to inspect the goods before making a payment. Bank transfer and electronic money are accepted only with full prepayment. 

5. Check prices

Before placing an order for the product, you like, it is better to check the prices in a regular store. The price difference shouldn’t be too big. Usually it is 25-30%, in some cases it can reach up to 50%. This is how much the savings of online stores on the rental of retail space and staff is. If the difference in price is greater, then you should think about it or ask the manager of the online store what is the reason for this. Also make sure that the price indicated on the website of the online store is inclusive of all taxes and includes (or does not include) the cost of delivery to the place you need, so that there are no unpleasant surprises when calculating. 

6. Check your order carefully

After receiving the ordered goods, you should carefully inspect it and make sure that you received what you ordered. The courier, along with the goods, is obliged to bring a cash receipt, otherwise there will be no one to make claims.

Here are the main recommendations for beginners of virtual shopping. We hope that they will help you get only positive emotions from shopping on the Internet!

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