Editorial

E-commerce trends in 2022: business needs to sell better

How to sell more online: we have listed e-commerce trends for 2022 with tips for any company present online.

The sphere of e-commerce covers all commercial and financial transactions carried out on the Internet. Since the number of Internet users has reached several billion, the demand for online purchases has continued to grow.

However, the catalyst was a pandemic: when the world was “locked”, e-commerce became a lifeline for businesses and consumers. Growth continues: according to Statista forecasts, turnover of transactions on the network will reach $6.5 trillion by 2023.

However, competition increases with profits. Let’s see what trends to follow in 2022 to attract new customers and ensure your financial growth.

Mobile purchases

The number of purchases made via mobile devices could exceed 70% of the total volume of online transactions by the end of 2021. It should be remembered that 5 years ago, this share barely exceeded 50%.

This is not a limit: as soon as Generation Z representatives become full customers, the share will increase significantly.

It is worth preparing for it now. It is not enough to adapt an online store’s website to mobile devices – this trend has been outdated for several years. We must achieve a so-called “fluid” shopping experience: An example: when they return from work, customers select products via their smartphones.

Then they go home, open their laptop and order the selected products in just a few clicks, without unnecessary searches.

This example is an objective to be achieved. What to do:

  • Check the speed and quality of site loading on mobile devices with different screens.
  • Make the selection and purchase processes as simple and direct as possible.
  • Ensure that mobile device users are not limited in their functionality at all stages (search, sorting, comparison, ordering, payment, etc.).
  • Developing a mobile application – it’s even better.

According to ecommerce consulting services developing your own application for a commercial project will be a progressive solution. It loads quickly, offers full access to functions and can even work without the Internet (to show the goods loaded into the cache, features, etc.)

Omnichannel technology

The customer struggle forces e-commerce projects to offer products and services on all possible platforms. The modern customer decides where to place his order: on a website, on a social network or via messaging. The company’s task is to ensure a presence on all the channels that the target audience uses.

Yes, this entails additional costs: at least you need to hire staff to track channels, work on content and communications. However, at the same time, it increases the chances of making better sales. Omnichannel technology allows you to combine communication channels with consumers into a single system.

Here’s what it may look like with an example:

  • The customer is looking for the product he needs. He sees the contextual advertising of the site, is interested and fills out a feedback form.
  • The site representative contacts the customer via WhatsApp, discusses the details and sends detailed information about the product.
  • A potential customer is interested in feedback about the company. He finds several blog posts and messages on social networks where experts talk positively about the brand and its products.
  • The customer wants to see the product “live”. The company representative invites him to go to the company’s showroom.
  • After visiting the showroom, the customer places an order and pays.

This is a classic example: the customer’s journey can be shorter and less varied. However, the main thing is that the company controls all potential channels and leads the customer to a correct solution. However, it is recommended to use special CRMs for the management of the different channels: not only do they simplify communications, but they also collect statistical data.

Memorable brands

The modern customer trusts well-known companies: manufacturers and sellers with recognizable brands. This trend has been confirmed for several years. In a context of increasing competition, the identification of the company is important, as is the work of public loyalty.

Creating a brand is a global strategy. It includes the choice of positioning, the study of the public, the creation of the name and visual identity. Moreover, modern technologies make it possible to obtain visual elements in a few minutes.

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