Editorial

Cloud Gaming Technology and Its Impact on the Online Casino Industry

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Moving game processing to the cloud is arguably the most important step that this sector has taken in the past two decades.

Rather than leaving gamers limited by the potency of their home console or PC, and forced into a never-ending upgrade cycle, cloud gaming tech promises to deliver high end experiences to low end hardware.

We have already seen how transformative this can be for triple-A games, but what about the ever-growing online casino industry?

Escaping the tyranny of the lowest common denominator

Cloud gaming platforms like Google Stadia are built so that remote data centers handle all the complex calculations needed to create cutting edge interactive experiences, while players just need a device capable of displaying a video feed and sending control inputs back to the servers.

The upshot is that even entry level smartphones can be used to enjoy the latest flagship releases. Gone are the days when having a tired old device would preclude you from playing with friends with a snazzy new gadget, and in turn this means developers don’t have to always worry about making games that can run on the lowest common denominator of hardware.

From an online casino perspective, this is perhaps even more important. If you play casino games of today, they are often a long way short of other modern titles because of the simple fact that operators know they need them to be accessible on very basic handsets and sluggish computers.

The opportunity to offload the heavy lifting to the cloud means that we are now entering an era when casino games can evolve rapidly, at least from an aesthetic perspective. It’s an exciting time indeed.

Avoiding software compatibility issues

If you stay up to date with casino blog news and useful articles, you’ll know that the market is growing quickly and new games are being released all the time. The problem comes when the diversity of potential OS versions and hardware configurations comes into play.

From iOS and Android, and the various iterations of each, to the handsets themselves and their different screen sizes, input methods, and so on, it’s a struggle to make native apps or even browser-based casino games that perform consistently or are even compatible in the first place.

Given that mobiles represent the lion’s share of online casino use, this is an important nut to crack. And cloud gaming technology represents the right strategy to achieve this.

It’s down to the simplicity of the principles of this technology. Almost every device released in the last five to seven years can handle video streaming, and it doesn’t take much bandwidth or processing power to fire off the inputs that players make to the cloud gaming servers.

So even if the casino games are running on software that wouldn’t be supported natively, it doesn’t matter; all of this is dealt with server-side.

Creating a future-proof ecosystem

Finally, online casino operators are thinking not just about how they can impress customers today, but how they’ll continue to meet and exceed expectations tomorrow, and in years to come.

Cloud gaming opens up the possibility of always being able to keep players on-side, even if the hardware landscape changes, or the software market shifts suddenly.

Because they’re not reliant on spreading their development efforts too thin, they can implement innovations without fear of this being a waste of money.

This is the kind of resilience which would be enviable in any industry. In the case of online casinos, with the firm base of funding and revenues that they already have beneath them, it’s impossible not to see this paying off.

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