Editorial

AI and Its Role in Marketing

Artificial intelligence in marketing is a new concept that helps many businesses understand and approach their target audience like never before. To have a computer perform the tasks needed by market analysis is a dream come true for many organizations, but what exactly can it do? Let’s analyze AI and its role in marketing and its pros and cons!

AI In Marketing

Artificial intelligence marketing is a tool in which software gathers, analyzes, and stores consumer data to anticipate consumer trends and execute the necessary strategies to appeal to the right consumers.

It appears to be a helpful tool, according to Smartinsights. Their study on 100 senior marketers revealed that about 55% of companies are actively investigating some form of AI initiative or are already implementing it in their marketing efforts. This demonstrates their confidence in AI marketing.

Some of the things that AI in marketing can help with include:

  • Natural language processing (NLP)
  • Data analysis
  • Media buying
  • Automated decision making
  • Content generation
  • Real-time personalization

AI in marketing’s most significant benefit is its potential to attract new customers, allowing them to make easy purchases. It can also help businesses save time and money as it can gather large amounts of data and analyze it in a short time.

What Are the Concerns of AI? Can It Be Hacked?

AI in marketing might replace some jobs or tasks since they can be automated. For example, AI can optimize the timing of when ads run to some extent. However, it still needs human interaction.

The core of any marketing is understanding one’s clients, needs, and preferences and acting on this information. AI in marketing is still in its early stages, and there are many challenges yet to be overcome.

For example, AI tools need to be trained to understand what marketing goals they should achieve. They require a lot of time and reliable data to understand customer preferences, trends, and context. Without data quality assurances, AI in marketing will fail to make optimal decisions to reflect customer desires.

Privacy laws, such as the GDRP, are also a challenge AI must face in marketing. Marketing teams need to use consumer data ethically, and AI tools need to be able to understand specific legal guidelines.

Another big issue that AI in marketing might face is hacking. AI will need to store plenty of customer information to act accordingly, which is information deeply craved by rival companies or hackers. These systems will be highly vulnerable until they are perfected.

How Can We Minimize AI Hacking?

Many hackers steal personal information from other businesses, especially retail, since they can sell it to third parties. Any business that will use AI in marketing will have plenty of valuable customer information, and there is an increase in cyberattacks on such companies.

However, there are ways to prevent this, and AI used in cybersecurity is also an upcoming feature that will secure many businesses in the future. Until then, here is what you can do to prevent AI hacking.

Use a VPN

A VPN is among the best tools that you can use to increase your cybersecurity. Even a business with remote workers can feel safer with a VPN as the VPN encrypts all online data. Your employees can even secure a public Wi-Fi connection with a VPN.

A VPN hides your real IP and makes a false one visible. Premium VPNs don’t even keep data logs about their clients, and your online patterns, searches, everything can be hidden even from your internet provider or government.

Raise Awareness

Though AI in marketing will make work easier for your business and employees, you should raise awareness about possible hacking attacks. By committing some time to employee cybersecurity training, you can minimize the risk of a data breach that might lead to your marketing AI software’s corruption.

Employees should be trained on the basics of cybersecurity, such as identifying phishing scams and more.

Stronger Passwords

Passwords are usually the first line of defense. It is crucial to use strong passwords for your software and implement two-factor authentications. If you find it difficult to remember such credentials, you can always use a password manager to keep track of them.

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