Editorial

10 Tips To Create an Engaging Newsletter for Your Travel Blog

If you’re looking for ways to improve your travel blog, one of the best things you can do is create an engaging email newsletter. Not only will it keep your current readers engaged, but it can also help attract new ones. Here are 10 tips to get started.

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1. Know what your goal is.

The first thing you need to do is determine your newsletter’s goal. Is it for branding? Do you just want to build a relationship with your readers and keep them engaged, or do you want to sell products and services as well? Whatever the case may be, make sure that there’s a reason behind it.

2. Know what your readers want.

Don’t just quickly throw together any old content to publish in your newsletter. Make sure it’s something that would actually be useful to them, and don’t bother marketing products or services you know they won’t buy. This is where having a firm grasp of your target market will come in handy.

3. Give them an incentive to sign up.

Another way to keep your readers engaged and get more of them is to give them a reason to open your newsletter. One excellent way of doing this is by creating a contest, sweepstakes, or giveaway that they can enter by signing up for your newsletter. This will get their interest and help you with your branding efforts.

4. Send only the most relevant content out.

After they sign up for your newsletter, make sure you send them nothing but interesting and relevant content. Don’t go sending stuff that’s too broad or off-topic, which will turn readers away from visiting your blog or signing up for your newsletter again.

5. Keep it short and sweet.

Your readers aren’t stupid, and they don’t like to be overloaded with too much content either. Make sure your newsletter contains only the most relevant and interesting information, and keep it to a single page whenever possible. This way you’ll avoid overwhelming them, even if you have a lot of great content to share.

6. Don’t skimp out on images.

No matter how great your content is, readers won’t be engaged with it unless you give them the right presentation. What’s more important than having good content for this purpose is to ensure that your newsletter contains plenty of stunning visuals that will help bring the words to life. Images are by far the easiest way to do it, and you can even use popular free stock image websites like Flickr and MorgueFile for this purpose.

7. Include a call-to-action (CTA).

Now that you’ve got your readers’ attention with great content and stunning visuals, make sure you end your newsletter on a strong note by including a specific call-to-action (CTA). For example, you can ask them to subscribe to your RSS feed or visit your blog for more interesting content. This way it’ll be easier for them to find your other great posts in the future.

8. Engage with your readers whenever possible.

One of the biggest advantages of a newsletter is that it allows you to stay in touch with your readers on a regular basis, and it helps build a relationship between the two of you. Make good use of this opportunity by always being active and engaging whenever possible so they’ll read more about your experiences when they visit your blog or follow you on social media sites.

9. Have a plan for the upcoming year.

A newsletter doesn’t need to be published at regular intervals. You can choose to send one out whenever you have something interesting and relevant to share with your readers, but try to do it on a consistent basis if you want them to get used to checking out your blog. It’s also a good idea to write out a plan for the upcoming year, so you can easily refer back to it whenever you feel like sending out another newsletter.

10. Provide an easy way for readers to unsubscribe.

People appreciate being kept up-to-date with what’s happening around them, but they also don’t want to be bothered by information that isn’t relevant to them. Unlike your blog posts, your newsletter is more likely to get marked as spam since it’s infrequent and contains a lot of information people might not be interested in.

To avoid being reported for spam or annoying your readers with information that they don’t find useful, always provide an easy way for them to unsubscribe from receiving future newsletters so they can be removed from your list.

Another great tip is to make your newsletter format understandable and easy to follow. To do that, we suggest you use Venngage — a free infographic maker that offers a wide range of free newsletter templates for everyone. Here are some of the coolest newsletter templates from their website!

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