Nissan India appoints Mohan Wilson as Director Marketing – ET Auto


 Mohan Wilson
Mohan Wilson

New Delhi: Nissan India on Monday said it has appointed Mohan Wilson as Director Marketing, Product & Customer Experience, for Business Transformation for the India market. Wilson replaced Sriram Padmanabhan and took over the role from July 1, 2022.

In this role he reports to Rakesh Srivastava, Managing Director, Nissan Motor India, and will be based in Chennai. His focus is on transformation of the India product business strategy, build a strong brand with focus on customer experience and will leverage his experience gained at Nissan Motor Corporation’s Global HQ office in Yokohama, Japan, the carmaker said in a media release.

Wilson has worked across geographies in Japan, Hong Kong, Germany and India with cross functional experience of over 20 years in sales and marketing with expertise in areas of brand building, MarCom, Product Marketing, Customer Experience, Corporate Strategy and Data driven Marketing.

Prior to this, he was head of Global Marketing Planning at Nissan Motor Corporation’s Premium car brand INFINITI at Global HQ in Japan and was a part of new Model Launch introductions for INFINITI globally with all-new QX60 & QX55.

Sriram Padmanabhan, who has overseen the successful launch of the Nissan Magnite in India as Director Marketing, Product & Customer Experience has been appointed Director Marketing, Product & Customer Experience for Nissan Motor Australia. In this newly-created role, Sriram will report to Adam Paterson, Managing Director Nissan Australia and will be based in Australia.

Rakesh Srivastava, MD, Nissan Motor India, said that Sriram has been an asset for Nissan India with strong contribution towards the successful launch of Nissan Magnite. “We welcome Mohan Wilson to Nissan Motor India. His global exposure on premium cars would be key to building the Nissan brand with focus on customer experience on Nissan NEXT transformation.”

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He will report to B Govindarajan, Chief Executive Officer, Royal Enfield, and will be part of the company’s management team contributing to the strategic direction of the company and its global success, the company said.

Under the new role Rawat will be responsible for sales, marketing, network management, and digital transformation of GHFL automotive products in domestic and international markets.

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