Luxury Carmaker Mercedes-Benz: Mercedes-Benz opens 3S MAR20X sales and service experience centre in Kochi, Auto News, ET Auto

The new integrated experience center of Coastal Star highlights the four pillars of Design, Architecture, Customer-oriented processes, and Digital enhancements.

New Delhi: Luxury carmaker Mercedes-Benz inaugurated on Thursday its first integrated 3S MAR20X Sales and Service Experience Center in Kochi. The 50,000 sq. ft Mercedes-Benz Coastal Star ‘MAR20X Experience Center’ with its dedicated EQ Display, AMG Performance Center and Exclusive Corner for Top End Vehicle (TEV) Display, is strategically located in Kochi’s automotive hub, the company said in a media release.

The new integrated experience center of Coastal Star highlights the four pillars of Design, Architecture, Customer-oriented processes, and Digital enhancements, the release said.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “This state-of-the-art luxury center is equipped with world-class technology and a dedicated workforce with global expertise, underlining the importance of the Kerala market and Mercedes-Benz India’s long-term commitment to our customers here. In line with our vision of achieving ‘sustainable luxury’ across our network, Coastal Star’s operations are powered by renewable energy through solar panels. The dealership also houses the first 180 kW Ultra-Fast DC Charger for a luxury carmaker in Kerala, offering an ultra-fast charging convenience for our EV customers.”

Yashwant Jhabakh, Chairman, Mahavir Group, said, “The brand enjoys immense trust and love in Kerala. Our sales and service experience centre in Nettoor, Kochi, will cater to the aspirations of our customers across the State by providing an end-to-end hub for sales, service, spares, pre-owned cars and luxury EV ecosystem all under one roof. We are excited to play our role in the growth of the luxury car market in Kerala.”

Thomas Alex, MD & CEO, Coastal Star, said,Coastal Star is India’s first integrated 3S MAR20X sales and service experience center for Mercedes-Benz and a testimony to our ‘Service First’ Approach. The experience center underlines our commitment to offer the best of products, world-class service and an unparalleled ownership experience to our patrons in Kerala. This exclusive experience centre underpins Mercedes-Benz’s faith in our customers and reiterates the market’s growth potential.”

The vertical service facility of Coastal Star has 27 service bays and a capacity to service 10,000+ cars in a year. It is equipped to provide end-to-end service offerings including preventive maintenance, general repair, body & paint services and integrated digital customer service journey, the release said.

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