One of the new entrants in the two-wheeler space is iVOOMi Energy. The startup states that it has sold some 5,000 electric two-wheelers and aims at raising this number to 12,000 by the end of this year. We spoke with Sunil Bansal, MD & Co-founder, iVOOMi Energy to learn more about the brand’s plans for product line and manufacturing expansion, and what the company does to make sure no incidents of fire occur in their products.
– What has the customer response been like for iVOOMi EVs? Would you share total sales numbers.
As an engineering company, we prioritise our value proposition over sales. We have worked in isolation for over two years on developing, validating, enhancing, and improving our products. We’re looking to expand and grow faster so as to reach a point where we can deliver the benefits of our products to end-users smoothly. We have around 5k e-scooters currently running on the road, and we aim to deploy 12k e-scooters by the end of this year. Henceforth, we have plans to double our company’s size each year.
– Would you share the company’s expansion plans (geographically and manufacturing)
iVOOMi Energy has grown from a small office in early 2019 to having R&D and production divisions spread across three verticals, with the capability of manufacturing, delivering, and servicing around 30k e-scooters each year. With the new acquisition and collaborations for vehicle assembly, we also aim to expand our growth plan, which will enable us to scale up manufacturing of batteries and scooters by over 1 lac units per year by Q1 next year.
We select our geographies strategically, prioritising consumer service and delivery in all of our selections. That’s how we began in four districts in 2019, extended only to Maharashtra until the middle of last year, and then expanded to regions within 800 km of our service and delivery headquarters. We’ve started growing into Madhya Pradesh (MP), Chhattisgarh, Karnataka, and Gujarat, and we expect to be available in 100+ districts through our 150+ dealerships by the second quarter of this year.
– How do you ensure battery safety in iVOOMi EVs to make sure no incidents of fire can occur?
When CNG was introduced in the country, which started from Direct LPG usage and finally reached the OEM fitted CNG kits and CNG pumps. We believe it was the start of a big change, Complete ecosystem has to flourish for all stakeholders to contribute and consumer awareness needs to be created. As we see a lot of efforts being made towards creating a suitable source of energy for cells, working towards continued improvements and research and development over the period of time will have the complete engineered solution coming out. Believing that the occurring EV fire incidents are also a part of the evolution of the EV industry.
At iVOOMi we ensure a conservative approach towards the market since the start, We have administered controls at different levels to assure the safety in all our products:
1. We are not working on aggressive power trains neither bigger packs like 3KW or 4KW, even if bigger subsidies come alongside with an additional risk
2. We have designed it to operate on a lower C rating for both charging and discharging, with better calibrations only generating required Torque and RPM for normal city riding consumers
3. We have temperature sensors at three different levels, which either reduces the speed further, or cut-offs as it crosses the programmed temperature basis the functioning
4. If the charging voltage crosses a level of temperature it automatically cuts off.
5. We are amongst the only few players which have Do’s and Don’t printed on the battery since 2019, We have safety guidelines explained to dealers on a weekly basis and every consumer is trained on the same.
We are working on a future source of energy to bring power to our vehicles with safety as the first priority at our Research and development Centers, at the same time we are delivering scooters as mentioned above to keep the value delivered safely to our consumers.
– Do you think we need stricter regulations when it comes to EV battery development and manufacturing in India?
Yes, standardization and regulations of the EV battery development and manufacturing in India is of utmost importance. Considering the opportunity size there are several qualified and unqualified players dealing in the same and only rigorous steps can make a significant change, but considering that it is the only product space where ‘The Product Carries the Owners, Unlike all other Segments where the product is being carried by the owner- with complete control of it’ hence setting rules with emphasis on commissioning and on ground deployment validations.
– New products in the pipeline
We are constantly striving to deliver value to our customers and we are excited with the ongoing projects and the feedback received from the market. We recently launched Model S1, our First High Speed Registered electric scooter, at the same time we are launching “India’s Most Needed Electric Scooter”, a high speed registered scooter that is suitable for Indian consumers. Our aim this Independence day is to have freedom from pollution, freedom from odd sized scooters, freedom to explore the latest technology in the most premium feel in town.
– Would you also share your product line expansion, if any (electric three-wheelers, electric cargo two-wheelers)
At the moment we would continue to produce electric two wheelers, as we feel there is a larger scope for these products and new innovations to be made in the industry. Currently we’re completely focused on Research and development for the coming two years and add further value to the electric two wheeler industry.
With two years of backstage work, we have initiated the race for the best product delivery to our customers. Over the next five quarters we aim to deliver better and improved products.
Few big and most required upgrades on iVOOMi Energy Battery Modules can be witnessed, We will be releasing some core technology platforms for future generation. Core of complete research and development will be new energy mobility focused on two-wheeler.